Category Archives: Emerging Trends

U.S. digital ad spending overtakes print

For the first time ever, U.S. companies will spend more on digital and online advertising than on print, according to a study by the California-based company Outsell, which characterizes this as a “milestone event.”

The study says companies will spend $119.6 billion on digital and online advertising in 2010 compared to $111.5 billion on newspaper, magazine and other print campaigns. Newspaper ad spending is estimated to drop 8.2% to $27 billion, while magazine advertising will rise 1.9% to $9.4 billion.

Companies will spend $63 billion, which is 58.2% of their total online budget, for ads on their own websites.

The Outsell study also predicts that advertising spending overall will rise 1.2% in 2010 to $368 billion. Spending on TV advertising is expected to drop 6.5% to $59.6 billion.

Outsell surveyed more than 1,000 advertisers nationwide for its annual study.


Web Journalism chat on Twitter each week

From Nancy Hanus:

Twitter logoFor those of you who don’t know about the Twitter chat (#wjchat ) 8-10 p.m. every Wednesday night, here’s the archive of Wednesday’s chat:

The chat attracts professionals from all over the country, but also a good number of college faculty members and a lot of students or recent grads.

The questions posed this week were:

1. “What is competition like for young journos entering the world vs. experienced journos now looking for jobs?

2. How do we make our resumes powerful in a world of “who you know”?

3. For those that hire, what experiences and/or skills are you looking for in a solid candidate?

4. Have you found any good online tools, or offline methods, to organize your job search?

5. In complete honesty, what’s the worst thing a young WJ could do in their first-job search?

6. For the young/job-seeking journos, what’s your biggest fear and what do you need to conquer it?

7. What keeps you going in this field when you’re frustrated?

8 How does your current job compare with the type of journo you always dreamed of being?

9. What do you hope the next generation of journalists will do for the profession?

How do laid-off journalists survive?

New York Times op-ed contributor Sheelah Kolhatkar uses laid-off magazine writer Paul Smalera to illustrate the life of today’s Internet freelancers, many of whom are now lucky to make half what they previously earned on staff.

Since Smalera lost his job when Conde Nast’s Portfolio closed, he has survived (without health insurance) by writing articles for online publications and by subcontracting to provide online promotion. Kolhatkar compares displaced journalists who are now struggling to build a career online to the monks who kept writing alive during the Dark Ages.